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Sino Group Celebrates 50th Anniversary, announces ‘Farm Together’ urban farming project

Dedicated to Creating Better Lifescapes for the community

HONG KONG, Jan. 28, 2021 /PRNewswire/ — The year 2021 marks the 50th Anniversary of Sino Group (the ‘Group’), commemorating its effort in community-building and dedication to building a more sustainable society. Sino Group today presents Farm Together – an integrated green community project that promotes urban farming and brings the community closer to nature, in keeping with the Group’s Sustainability Vision 2030 commitment of Creating Better Lifescapes. With six farms currently operating across its properties in Hong Kong that span over 23,000 square feet, the Group has one of the largest urban farming footprints in the city.

The Farm Together project currently operates six farms city-wide, across Sino Group’s commercial and residential properties as well as hotel.
The Farm Together project currently operates six farms city-wide, across Sino Group’s commercial and residential properties as well as hotel.

Ms Nikki Ng, Group General Manager of Sino Group, says, ‘With a vision of Creating Better Lifescapes, the Group focuses its efforts on three interconnected pillars, namely Green Living, Community Spirit and Innovative Design. In collaboration with our green partners and NGO partners, Farm Together aims to encourage our community to re-establish a connection with nature. We promote sustainable living and wellness while celebrating local biodiversity in alignment with the mission of the United Nations Sustainable Development Goals. Through Farm Together, we seek to plant the seeds of sustainability and grow a greener future with our colleagues, residents, tenants and the wider community.’

Sino Group sees sustainability as the core of its business and has introduced many green initiatives over the past 50 years, including the ‘Mission Green Top’ that has brought green inspiration to commercial buildings since 2008 and Hong Kong Gold Coast Hotel’s outdoor organic farm, launched in 2018, which pioneered the industry. Over 5,000 tenants, hotel guests, students and colleagues have participated in a variety of green tours, workshops and educational programmes over the years, and more than 1,000 kg of vegetables have been harvested from rooftop farm that has generated over HK$2 million of sales proceeds for the not-for-profit Hong Chi Association. These meaningful experiences and networks laid a solid foundation for the city-wide Farm Together project.

Urban farming footprint across the city

Farm Together currently operates six farms city-wide, across the Group’s commercial and residential properties as well as hotel. The largest farm in the portfolio, spanning 11,840 square feet, is Sky Farm at the Skyline Tower, located in Kowloon Bay. Featuring a wide range of seasonal plants from Romaine lettuce to sweet potatoes as well as being Hong Kong’s first rooftop farm at a commercial building to grow indigo plant for tie-dyeing, the farm is managed in collaboration with sustainable social enterprise Smiley Planet and local NGO Hong Chi Association.

Other farms include 148 Farm (1,300 square feet) on 148 Electric Road that is a lush urban garden with mesmerising views of the Victoria Harbour. The Group’s Hong Kong Gold Coast is home to four farms: Gold Coast Eco Farm (2,500 square feet), bringing the joy of urban farming to residents at Hong Kong Gold Coast Residences; Gold Coast Fun Farm (1,600 square feet), a green oasis where families and neighbours meet and share wonderful moments together; Gold Coast Farm (3,680 square feet), the first farm within a hotel in Hong Kong using organic farming practice to grow a variety of crops; and Butterflies and Herbs Farm (3,700 square feet) at the Hong Kong Gold Coast Hotel, which features more than 20 types of butterflies and 40 types of flower and plant species.

These farms together grow over 150 plant and crop species including the seasonal plants snow jade cabbage and taro winter melon. Farm Together aims at promoting a more sustainable urban lifestyle through vertical farming practices and farm-to-table experiences. It is expected to generate a total of around 1,000 kg of produce annually to be shared with residents, tenants and charitable organisations to support the local community.

Following this success, Farm Together has been extended outside of Hong Kong. The Fullerton Farm (2,152 square feet) at The Fullerton Hotel Singapore has been launched to promote the concept of sustainability and biodiversity to the Singapore community.

148 Farm on 148 Electric Road is a lush urban garden with mesmerising views of the Victoria Harbour.
148 Farm on 148 Electric Road is a lush urban garden with mesmerising views of the Victoria Harbour.

Wide range of activities to bring the community closer to nature

Committed to creating a better community that thrives in harmony by embracing green living and wellness, the Group’s Farm Together project offers a range of community workshops, programmes and tours – that teach participants everything from the farm-to-table concept to expert farming tips – in collaboration with urban farming experts including Smiley Planet, Rooftop Republic, Fung Yuen Butterfly Reserve and NGO partners including Hong Chi Association, New Life Psychiatric Rehabilitation Association, Warehouse Teenage Club and The Providence Garden for Rehab.

The first round of community activities will open to public this April. Popular workshops that utilise the plants and herbs grown at the farms include the Tie-Dying Workshop where participants can create their own tie-dyed fabrics and accessories with indigo, and the Herb Soap Making Workshop in which participants can create their own sustainable soap using a traditional cold processing method with herbs and flowers. Those who wish to learn more about farming techniques and harvesting can enjoy the Mixed Farm Tour and Urban Farm Tour. Please visit the Farm Together website  https://www.farmtogether.com.hk/ for details and fee of the workshops, with online registration starting mid -February on a first-come-first-serve basis. Proceeds from the workshops (deducting administrative cost) will be donated to New Life Psychiatric Rehabilitation Association.

About Sino Group

Sino Group is one of the leading property developers in Hong Kong. It comprises three listed companies – Sino Land Company Limited (HKSE: 083), Tsim Sha Tsui Properties Limited (HKSE: 0247) and Sino Hotels (Holdings) Limited (HKSE: 1221) as well as private companies held by the Ng Family.

The Group’s core business is developing residential, office, industrial and retail properties for sale and investment. In addition to an extensive portfolio in Hong Kong, the Group has footprints in mainland China, Singapore and Australia. The Group has developed more than 250 projects, spanning a total plot ratio area of over 84.6 million sq ft. Our core business is complemented by the gamut of property services encompassing management, security and environmental services to ensure a seamless Sino Experience. We are also a key player in hotel and club management.

The Group employs more than 10,000 committed staff members, who share the vision of creating better lifescapes. Lifescape is our vision – to build a better life together, where the community thrives in harmony by embracing green living and wellness, by engaging with all and pursuing meaningful designs, and by seeking innovation while respecting heritage and culture. Committed and together, we create a better community where people live, work and play. In the year 2021, the Group celebrates its 50th anniversary, commemorating our five decades of community-building and dedication to Creating Better Lifescapes.

The Group focuses its sustainability efforts on three areas, namely Green Living, Innovative Design, and Community Spirit. Sino Land Company Limited (083) has been a constituent member of the Hang Seng Corporate Sustainability Index Series since September 2012 for its continual efforts in promoting sustainability.

www.sino.com

About Farm Together

Farm Together is Sino Group’s integrated green community project for planting the seeds of sustainability and bringing the community closer to nature.

Farm Together currently comprises 6 farms in Hong Kong and 1 farm in Singapore, spanning over 26,000 sq. ft. and including the Sky Farm at Skyline Tower, the 148 Farm at 148 Electric Road, Gold Coast Fun Farm, Gold Coast Eco Farm, Gold Coast Farm and the Butterflies and Herbs Farm at the Hong Kong Gold Coast Hotel, the Fullerton Farm at the Fullerton Hotel Singapore.

Creating a sustainable future is at the heart of what we do, and Farm Together is one of the ways we are bringing this vision to life. Let’s Farm Together!

Related Links :

http://www.sino.com

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